The beautiful town of American Falls, with the population of 4,428, is nestled along the edge of the Snake River and the American Falls Reservoir and serves as the business and economic hub for Power County in southeastern Idaho.

Power County’s economy is agricultural in nature, with major crops including potatoes, grains, and sugar beets. While farming is the heart of the economy, a growing portion is based on tourism and recreation, taking advantage of a multitude of opportunities.